Cover Letter

Sales Manager Cover Letter: 05 Sample ideas

sales manager cover letter templates & Samples
Written by j. William

Whether you are looking for your first position Sales Manager Cover Letter or have been in the industry for years, it is important to put together an awesome application package so that employers know what they will be getting with their new hires. Creating a great resume and how to write cover letter can help set yourself apart from other applicants as someone who is knowledgeable about the company’s needs and has experience doing the job well. If you would like more information on how to apply these tips, please reach out!

If you’re interested in learning more about how your own skills stack up against these criteria, take our quiz below! Here are three key points that make a successful sales manager: 1) Ability to recruit and retain talent 2) Strong leadership abilities 3) The ability to keep calm under pressure 4). Check out my article if you want to find out what other qualities make someone successful as a top-level executive at one of the world’s most prestigious companies.

For More: Sales Associate Cover Letter: 05 Templates ideas

sales manager cover letter examples

Application Letter for Sales Manager

Dear Sir/Madam,

I am writing to apply for the position of ___________ as advertised on I enclose my CV for your reference.

My total work experience in all aspects is more than _______ years since ____ under distinguished companies. I believe that my wealth of knowledge and experience will be beneficial to your company, and that I would be a valuable addition to your workforce.

I have been in the HR field for more than _______ years and have gained extensive experience in recruiting, interviewing, screening, placing and managing staff. In my last position as Sales Manager, I was accountable for the overall performance of employees under me and ensured that all were satisfied with their work. As a result, the company obtained EXCELLENT feedback from clients, particularly on punctuality and quality of work delivered.

I have also worked as an International Recruitment Consultant for more than ____ . I had to conduct interviews with candidates, analyze their skills and match them with positions according to my client’s requirements. So, I also dealt with companies who were seeking employees to work abroad. Over the years, I have worked closely with industry experts, consultants and recruitment agencies.

I am confident that my experience can contribute positively towards your company’s productivity and growth. I look forward to hearing from you soon so we can discuss how I may be of service to you.

Name, Email, Address, Contact#

Sales Manager Cover Letter Sample

Dear Hiring Manager,

First and foremost, I would like to thank you for permitting me in applying for the position of Accountant. My name is xxx, a fresh graduate who just turned 21 last month.

I have worked in Retail for five years now and I have always enjoyed the fast-paced yet rewarding work that is involved. As a Store Manager, I am responsible for ensuring that my team and I meet or exceed our targets while also maintaining positive relationships with customers and suppliers alike. My experience has taught me how to train and delegate effectively, while at the same time work towards a common goal while ensuring that every member of my team is performing at their best.

Attached with this email are my resume and accomplishments in xxx company, for your kind consideration. I am confident that these experiences will be of great help for me if ever you will consider me for this position. Before I sign off, I would like to thank you again for the opportunity. Hoping for your favorable response,

Very truly yours,
Name, Email, Address, Contact#

Sales Manager Cover Letter Examples

Dear Sir/Madam,

I am writing to you in response to the job advertisement for a ____ position in your company. After reading the ad, I was impressed by your requirements and qualifications; they match perfectly with my background and interests. Therefore, I am applying for this position. Briefly stated, I am an enthusiastic worker with excellent communication skills, both written and oral. I have a flair for languages and genuinely enjoy working in a team.

In the past, my role has been to arrange meetings and presentations where appropriate language skills are essential. Consequently, I have been developing relationship building experience with clients from all over the world. Beyond just being fluent in English I am also proficient in Spanish, French and Mandarin. If you gave me the chance to work for your company, I would do my utmost to assist in improving relations with our international contacts.

I am confident that my qualifications and experience would be valuable assets to your organization. I hope that we can meet soon so that I can share in person how beneficial it could be for us both if I was an employee your company.

Please contact me at your earliest convenience to arrange an interview. I look forward to hearing from you.

Yours faithfully,
Name, Email, Address, Contact#

Cover Letter Sales Executive Sample

Dear Manager,

I am deeply interested in the Sales Executive position at Abercrombie’s. I would be extremely grateful if you gave my resume a comprehensive review. So I believe my organizational skills, initiative, and exceptional phone manner make me an excellent candidate for your open position.

My most recent employment experience included working with numerous different businesses to conduct performance reviews and edit marketing materials. I was an integral part of the team as well as a leader amongst my peers. So, I feel this experience has truly developed me as a professional and given me insight into an office environment such as Abc Company.

I understand you are looking for someone to perform a variety of essential tasks in your office. Have acquired skills in time management, research, organization, and ordering supplies. I am extremely efficient in my work because I know how valuable every minute is to a business. So, I feel that my passion for success would allow me to be an admirable team member at Abc.

I hope you will consider bringing me in for an interview. So I look forward to meeting you and discussing the possibilities of employment with your company.

Name, Email, Address, Contact#

Sales Manager Cover Letter Templates

Dear Manager,

I am writing in regards to the Sales Manager position advertised on, and would like to express my interest and enthusiasm for this opportunity. I have been working as a Retail Store Manager for five years now and because of the invaluable experience I have gained throughout these years, I believe that I will be able to contribute significantly to your company’s sales performance.

While many responsibilities fall under a Store Manager’s job description, some of the more important ones are listed below:

  • Drive weekly/monthly sales targets for each product category
  • Recruit new staff and train existing employees
  • Maintain positive relationships with other department managers/supervisors within the company
  • Ensure that every product is displayed in its proper place; making sure that display presentations are uniformed throughout the store  

I also believe strongly in working as a team player, which was demonstrated through my work experience where I frequently worked with other managers to resolve problems, make store operations more efficient and productive, strengthen the team’s performance in my department, motivate employees to do their best, etc.

I am looking forward to an opportunity where I can continue my career within Retail Management for a company that aligns with my personal values. If you are interest in learning more about my qualifications, please don’t hesitate to contact me. I look forward to speaking with you.

Name, Email, Address, Contact#

For More: Marketing Cover Letter: 09 Samples & Examples


We hope you enjoyed reading our blog post about what to include in a sales manager cover letter. If you need help with any of the points mentioned, feel free to reach out! Our team is always happy to lend an ear and offer suggestions on how best to tailor your resume for success. Remember, the most important thing is that your cover letter be tailor specifically to each opportunity! Now get out there and interview like a boss so you can start using these tips in practice.

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sales manager cover letter sample

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j. William

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